Alanna is a writer and editor with more than five years of experience working in the digital lifestyle and health + wellness spaces.
In 2011, she moved to New York after graduating with a bachelor's degree from the University of Missouri (Mizzou) and joined the Shape.com team as an intern. Two months later, she was quickly promoted to associate editor, where she oversaw the brand's syndication relationships, pitched, wrote, and edited blog posts, slideshows, and features, arranged video shoots, and handled special projects (including the site's Olympics coverage and blogger awards). In 2013, she became the site's first news editor and pioneered the brand's expansion of news content, body image- and body positive-related content, and opinion pieces.
From there, she jumped to Cosmopolitan.com in September of 2014, where she ran the Cosmo for Latinas vertical (cosmopolitan.com/cosmo-latina) until December of 2015. There, Alanna oversaw the social media and editorial strategy for Cosmo's sister magazine and grew traffic to the vertical from 150,000 unique visits (UVs) per month to 2 million monthly UVs.
In January of 2016, Alanna joined the CafeMedia team as a senior fashion, beauty, and health editor for Vivala.com, an online lifestyle destination for millennial Latinas.
Most recently, Alanna worked as a part-time trending news editor for Meredith, where she developed a new trending/digital news strategy for Fitnessmagazine.com and Shape.com (coming full circle!). Currently, she's the news + features editor at What to Expect by day and a freelance writer and consultant by night.(Check out her full resume here.) She's also trying (and failing, most of the time) to write her first book.